The problem
Platforms count a purchase at checkout. In cash-on-delivery commerce, many of those orders are never delivered or never paid.
A placed order is not revenue until the cash arrives. This study follows one order the whole way.
Platforms count a purchase at checkout. In cash-on-delivery commerce, many of those orders are never delivered or never paid.
An order-level model of the journey: order placed, delivery outcome, cash collected. Each step is checked against the one before it.
A clear picture of why purchase events alone cannot show delivered revenue or profit. No client results or live integrations are claimed.