GA4 and Tag Manager
A clean tracking plan: the events that matter, named once, sent the same way on every page.
Know what your ads really did.
Ad platforms report what they can see. Ad blockers, cookie limits and cash-on-delivery orders hide the rest. We connect the signals, so the numbers you act on are closer to the money you collect.
What we set up
Meta Conversions API
Server-side events sent alongside the browser pixel, matched so they are not counted twice.
Commerce integrations
Store and courier data joined to orders, so a placed order and a paid order are not the same line.
Reports in context
Dashboards that put platform numbers next to delivered orders and collected cash.
How it runs
Audit
We check what fires today, what is missing and what is counted twice.
Rebuild
One tracking plan, implemented and tested event by event.
Hand over
Documentation your team can follow, and a report you can trust on Monday morning.
Built with
Questions
Why do my ad numbers not match my orders?
Platforms count purchases they can see and attribute by their own rules. Returns, failed deliveries and blocked browsers are not in their numbers.
Do I need the Conversions API?
If you spend on Meta ads, usually yes. Browser-only tracking misses a share of real purchases.